March 2011

In This Issue
No Cargo Insurance?
Core Difference
Predicting The Future
Plug-in Network Connection
Technology Resources
Technology solutions are a part of doing business just like sales and marketing,  It is an integral component in servicing customers, managing costs and controlling operations.  has an uncanny ability to find affordable technology solutions for a wide variety of situations. Our capabilities bridge database design and development,  Internet web-based programs, hosting and co-location services, network and computer sales and support, document imaging, bar code scanning, corporate communications, fax and email programs, mobile applications, cloud computing and help desk services.   Interested in taking a step forward with  technology?   Looking to take advantage of the latest advances?  Just want to take advantage of your new computer?   
Small or large, simple or complex, give us a call to discuss where you want to go.  The first consultation is always without charge. Call us at 877-253-2379 or email to discuss your opportunities.
Tech Spotlight
Like to listen to Books?
I wrote about this last month.  If you missed it, click here.
It is a very powerful tool and worth your review. Click below to set up a free account.
Audible is an Amazon company that provides  books which can be downloaded to your MP3 player, computer, iPod, iPhone, iTouch, iPad, Blackberry or Kindle.  Yes Kindle.  And not just books.  Podcasts, newspapers (like the Wall Street Journal), magazines, radio, TV and original content.  Type in a keyword and then sort the results by best sellers, customer rating, release date, length, price, author or title.
Blog LinkedIn  


First time readers, welcome!  Returning readers, welcome back! 
It's a new year and optimism abounds.
Our hearts go out to the people of Japan and around the world from the earthquakes that seem to still be occurring and the resulting devastation from Tsunamis. If you have not yet donated and would like to, you may by clicking the header above. The Red Cross is accepting donations specifically destined for the Japan Earthquake and Pacific Tsunami victims.


We do not want to waste your time. Articles will contain generally less than 250 words.  Please have a look and give us your feedback.
By all means, forward to a friend using the link at the bottom of the Newsletter.  Thanks.  Questions?  Email me at
Cargo Insurance Minimums -- No Longer Mandatory?


Is it significant that on March 21, the FMCSA is eliminating mandatory BMC-32 cargo insurance covering for-hire motor carriers and freight forwarders that do not transport household goods? Possibly. It places an unusual burden on brokers and shippers to mandate insurance policies from their carriers and it begs them to ask to be named as an additional insured on the insurance policy as safe measure.


The BMC-32 provided some small level of protection against loss and damage.  It is reported that the elimination of BMC-32 will affect about 94,000 common carriers and freight forwarders.  They will no longer be required to prove that their cargo insurance meets Federal minimums. Even though these minimum were bare minimums, there was some coverage.  After March 21st, there may be none.

Creating Your Core Difference


As some of you know, I have begun working with Dan Kraus ofLeading Results, a marketing firm providing marketing consulting and coaching.  Dan is helping me pinpoint our vision and coordinate our marketing efforts.  Dan is presenting some short 75 minute presentations over the next few month that you might be interested in. 

I will be attending all of them and will let you know what is coming up in this newsletter. March 29th at 9am, at the Trinity Church in Bolton, MA (14 Wattaquadock Hill Road, Just off Rt. 117), Dan will be presenting Creating Your Core Difference. Dan says; "The basic foundation of great marketing is being able to articulate your remarkable difference to your ideal customer. This session will help you understand how to find and articulate that difference and give you a new way to think about an ideal customer."

Join me as my guest.  Send me an email and let me know you will be attending.


Are the Naysayers on to Something? 


If you paid attention to all the pundits that are calling for an extreme

downturn in the economy this year - this month, it might affect some of the decisions you are making that involves money.  It might impact your decision to save or spend.  It might change your plans. Optimism or pessimism. They seem to be keywords for how the economy is fairing.  Click here for a brief article on these

naysayers predictions. Click here for opposing and optimistic views; Airlines, Fortune, Gaming, Money.



If you listen to Glenn Beck, you will hear that there will be a catastrophic event that will shake the world economy and send us into a deep depression. If you haven't listened, don't start now.


Optimism and pessimism may be indicators. They might be indications suggesting predictability. You might want to watch a video on YouTube regarding the Elliot Wave Principle. This principle predicts the future based on the highs and lows of the past. David Touri from Sydney, Australia updates YouTube with new videos periodically.  May be hogwash, may be serendipitous.  Only the future knows for sure.

WiFi That Doesn't Reach?


Is your home to big to get a good WiFi signal everywhere? Depending on walls, length of your home, the number of floors, etc.,  you may have trouble getting a signal in every part of your home.
Netgear has created a plug-in network adapter for your power lines in your home.  Plug one near your router. Run an ethernet line from router to gadget. Plug the other gadget in somewhere else in the house. Run an ethernet line from the gadget to your device. All done. No new wiring required. 

NETGEAR Powerline AV 200 (XAVB2001) Ethernet Adapter Kit
Great for connecting a stand-alone web camera to your network.  It's frequently much easier to find an outlet than a network connection.


If any of the information here is of interest to you, please drop us a note.  If you would like to see specific information on technology issues that affect you and your business, please let us know.

Robert McKay Jones
Transportation Resources, Inc.  
50 Leominster Road, Suite #3 
Sterling, Massachusetts 01564