| Technology Resources |
Technology solutions are a part of doing business just like sales and marketing, It is an integral component in servicing customers, managing costs and controlling operations. TRIF.COM
has an uncanny ability to find affordable technology solutions for a wide variety of situations. Our capabilities bridge database design and development, Internet web-based programs, hosting and co-location services, network and computer sales and support, document imaging, bar code scanning, corporate communications, fax and email programs, mobile applications, cloud computing and help desk services. Interested in taking a forward step with technology? Looking to take advantage of the latest advances? Just want to take advantage of your new computer?
Small or large, simple or complex, give us a call to discuss where you want to go. The first consultation is always without charge. Call us at 978-422-7770 or email rmj@trif.com to discuss your opportunities.
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| Networking Spotlight | |
Send Out Cards is a service I use from time-to-time to send cards and gifts to friends, family and clients.
I began using Send Out Cards last year and have really taken a liking to creating my own cards using my own graphics. I you send cards and gifts to clients, prospects, friends or family, consider Send Out Cards.
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Greetings!
First time readers, welcome! Returning readers, welcome back! The subject of social media and social networking has come up more than occasionally this past month. So we are concentrating our efforts on this topic alone this month. We do not want to waste your time. Articles will contain generally less than 250 words. Please have a look and give us your feedback.
By all means, forward to a friend using the link at the bottom of the Newsletter. Thanks. Questions? Email me at rmj@trif.com |
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The Future of Social Networking
Social networking is here to stay and it's getting smarter. It will be tied to location, status, associates, trends, content and more.
Warning! Be social, but be respectful and always be smart. Use the  Keep it Simple Rule: Do not publish in any form, in any context, via any medium information which would embarrass or offend any inhabitant of planet earth.
That includes you! Is that global enough for you? No kidding. This is serious stuff. Respect it. Consider creating a social media policy for you and your workplace. Include specific rules you and your staff must follow to protect yourself, your company and your image. For all mediums including Facebook, MySpace, Twitter, LinkedIn and dozens more; you might set up a personal page and a business page unless the merging of personal and business does not represent an intrusion into your (the term "your" would also include your family, friends, neighbors, etc.) personal privacy. But, when you think about it, use the keep it simple rule (above).
Just think about the possibilities. Possibilities for you and your contact sphere, your business, the organizations you value. Social networks can change the course of your business, but they also change the course of our life here on earth. Look at six degrees, takingitglobal, Wiser Earth, or OneClimate.Net and you will see that social networks are having a beneficial impact on our lives - and this is only the beginning. Hold on to your seat, this is going to be... |
Blogs
Blogs are extended articles of text including commentaries and news.  They are published by the author for personal and/or business use. They might focus on a person, a company, a style, a media type, a thing or a genre. Blogs pass information from one to many. As such, they are an important part of communication and therefore marketing.
They are also very helpful. If you want to learn more about my company, read my blog. It will tell you about my company, myself and things that are important to me. If you want to learn more about Richard Branson and the Virgin Companies, read Richard's blog. All companies and sole proprietors' should create and regularly maintain a blog. It helps drive people to your web site as your web site should drive people to your blog. It rounds out your long term information offering.
Best advice is consistency. Blog often or don't blog at all. You either have something to say or you don't. If you market your services, then you should have something to say. If you have a brand, then you need to define it. Always!
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Microblogs are small bursts of information broadcast to your listeners, friends and associates.
Twitter is one of the most popular examples of a microblog. Twitter  accommodates 140 characters of information to be broadcast to followers. Most think of Twitter as something used only for personal use. Not so! I use it to hear about specific company trends. For example, I follow Google Wave on Twitter along with 43,000 others to see what is new with this pretty remarkable - yet infant offering. I follow Venmo to see how money is exchanged using Twitter. I also follow OpenText and Microsoft SharePoint to see what's new in the collaboration front. Microblogging has been added as a feature to Facebook and LinkedIn.You will also see that cross-fertilization is becoming commonplace. Add a status update on Twitter and you can have it shown on FaceBook instantly. It all goes to marketing your brand. Are you always coming up with new opportunities, new ways of dealing with old problems, new features in your already hefty list of features. Let everyone know quickly and reference back to your blog, newsletter or website for more information. Using a microblog helps you cross pollinate your information - your brand. |
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If any of the information here is of interest to you, please drop us a note. If you would like to see specific information on technology issues that affect you and your business, please let us know.
Sincerely,
Robert McKay Jones
Transportation Resources, Inc.
50 Leominster Road, Suite #3
Sterling, Massachusetts 01564
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